Our Story

Home Grown.

We make every piece we sell. And for 19 years we've been delivering our 100% Handmade-in-California quality brands to 1OO's of thousands of people in 17 countries around the world from this store and out outlet store at BSWoutlet.com.

  • Xelos (established '98)
  • Xelosette (established '99) and
  • GrizzoHB (established '01)  

Along the way we've been privileged to do business with some famous people like Larry Page  (co-founder of Google),  Tony Robbins (best-selling author and life coach),  John Rzeznik (vocalist/guitarist for rock band Goo Goo Dolls), David Victor (guitarist for the rock band Boston),  actress Sandara Bullock and many others. And we've also had the privilege of supplying bulk board shorts to some awesome companies like Nickelodeon  ("pool party" costumes for The Fresh Beat Band), Discovery Channel  (Shark Week), Sea World,  Six Flags,  Universal Studios, Georgia Aquarium  (sea lion trainer uniforms) and lime green trunks for Mountain Dew promos just to name a few.

With over 25 years of experience in apparel manufacturing, we're comfortable with orders large and small. So whether you just need a couple boardies for yourself or a couple thousand for a company event, we'll satisfy your needs stress-free and each pair will be hand made with a whole lot of pride.

Welcome to our family. Live your dreams.

Steve + Julie

Florida / California

Chillin' with "Foxy" at the World Famous Foxy's / Great Harbour / Jost Van Dyke / British Virgin Islands. Heaven on Earth.

XELOS is a federally registered trademark (#2224343) of SJ Williams Industries, Inc. Huntington Beach, California USA